I was doing a focus group the other day about dental things. And whilst it was a little bit tedious, they did really focus on how the packaging of the product made you feel. And the emotional and physical benefits a product brought to your life.
We kept on being asked how it made us feel (a lot!). And so it is glaringly obvious that how things make us feel is pivotal to what inspires our (consumer) behaviour.
How we feel is everything and we should really being pay more attention to our emotions. When we are stable, then our behaviour tends to be more positively inspired. When we are out of whack, then we can do things which are a bit crazy.
All is well!!!
Happy market-ing!!!
Lots of love, Nick Xxx
EStore: http://www.nickfon.com/store/c1/Featured_Products.html
London Group: http://www.meetup.com/Abraham-Nicks/
Manchester Group: http://www.meetup.com/LOA-Manchester/
Liverpool Group: http://www.meetup.com/LOA-LIVERPOOL/
Birmingham Group: http://www.meetup.com/LOA-Birmingham/
Brighton Group: http://www.meetup.com/abe-brighton/
Investing Group: https://www.meetup.com/invest-LONDON/
We kept on being asked how it made us feel (a lot!). And so it is glaringly obvious that how things make us feel is pivotal to what inspires our (consumer) behaviour.
How we feel is everything and we should really being pay more attention to our emotions. When we are stable, then our behaviour tends to be more positively inspired. When we are out of whack, then we can do things which are a bit crazy.
All is well!!!
Happy market-ing!!!
Lots of love, Nick Xxx
EStore: http://www.nickfon.com/store/c1/Featured_Products.html
London Group: http://www.meetup.com/Abraham-Nicks/
Manchester Group: http://www.meetup.com/LOA-Manchester/
Liverpool Group: http://www.meetup.com/LOA-LIVERPOOL/
Birmingham Group: http://www.meetup.com/LOA-Birmingham/
Brighton Group: http://www.meetup.com/abe-brighton/
Investing Group: https://www.meetup.com/invest-LONDON/
RSS Feed