If you're chasing an audience and putting up what you think they want, then to a certain degree it has an inauthentic feel to it and people can pick that up a mile away. Especially in this day and age when there's so much choice for everything.
Carve out what you would enjoy, what appeals to you then you'll draw to you the audience that matches that. From a space of confidence of clarity you create work which has an inherent pull.
Don't go out there chasing other people or things. Line yourself up with what you love and the rest will follow!
All is well!!!
Happy please-ing!!!
Lots of love, Nick Xxx
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